The Magic Word is a spoken word record by Earl Nightingale that sold over a million copies.

As Earl explained, experts call the magic word the most important word as far as the results we get in life are concerned.

And that word is attitude.

What I’ve learned about attitude has allowed me to sail through life, moving from one success to another. And when I fail at something or run into a roadblock, I harvest the good, learn from the experience, and keep moving forward.

Why It’s Called the Magic Word

Your attitude works like magic because it is a two-edged sword…

It either brings you the success you seek or, if misused, a life of disappointment.

You would think that anything that packs this much power would be a subject that is taught from a young age. And yet, it’s not. So, if you ask any ten people you meet what attitude means, you will probably get ten different answers.

So, what is attitude?

Attitude is the composite of your thoughts, feelings, and actions. Ultimately, the thoughts you choose and the way you feel are displayed by your body through your actions and behavior.

Here’s a closer look at how it works:

Attitude is a creative cycle that begins in your conscious mind with your choice of thoughts. Whether you believe it or not, you do choose your thoughts, and that choice is where your attitude originates.

As you internalize (or become emotionally involved with) your thoughts, you create the second stage in forming an attitude: your entire being – mind and body – moves into a “vibration” that corresponds with your internalized thoughts.

We refer to your conscious awareness of this vibration as “feeling.” Your feelings are then expressed in actions or behaviors that produce the results in your life.

What Do You Bring?

Results follow attitude like night follows day.

What I mean by that is your attitude is the cause, and your results are the effect. The axiom is “positive attitudes produce positive results.” They make success more likely, failures less detrimental, pleasures more frequent, and pain more bearable.

People with a positive attitude tend to bring warm sunshine wherever they go. Those with a negative attitude bring cold chills.

Which do you bring?

To find out where you can improve, take an inventory of your predispositions, the attitude you’re most likely to start with:

• Are you generally optimistic or pessimistic?

• Do you tend to assume the best or expect the worst?

• Is your first instinct to be supportive or critical?

• Do you send the message that you are passionate about life or that you’re simply enduring it?

• Do you come across as the captain of your own ship or simply a passenger?

It’s Impersonal

The world plays no favorites; it’s impersonal. It doesn’t care who succeeds and who fails, nor does it care whether we change or not.

However, a person’s attitude is incalculably powerful in bringing about the marvelous results, success, and joy they desire. However, we must train it patiently, day by day.

Successful people come in all sizes, shapes, and colors and widely varying degrees of intelligence, background, and education. But they have two things in common—they expect to get more good out of life than bad and to succeed more often than they fail. And they experience both.

When you want something worthwhile, take the attitude that there are many more reasons you can have it than why you can’t. Set out to earn it—go after it—work for it—ask for it—and nine times out ten, you’ll get it.

What’s Going On Inside Shows On The Outside

Attitude is the reflection of a person.

Our environment, the world we’ve created around ourselves, is really a mirror of our attitude. If we don’t like our environment, we can change it by changing our attitudes.

Wherever you are on the attitude spectrum, think how much better things could be if you were more consistently and self-consciously optimistic, empathetic, supportive, grateful, enthusiastic, hopeful, and cheerful.

Of course, by now, you’re probably wondering how to create a positive, success-oriented attitude?

Well, I could go on and on here, but it would be best if you watch The Magic Word, Lesson One of The New Lead the Field Coaching Program (see below).

The Magic Word shows you that our attitude toward life doesn’t affect the world and the people in it nearly as much as it affects us. And it provides tips and strategies to begin improving your attitude.

It’s a great lesson. Download it now and listen to it every day for at least ten days, and you will start to develop an exceptional attitude sooner than you think.

After you listen to the lesson, pick one thing you will do differently tomorrow to help improve your attitude. Then, leave us a comment below to let us know what you chose and the effect it’s having on your attitude.

To your success,

Bob Proctor